I spent a decade working with clients across retail, IT, accounting, and marketing. Alongside closing their books, I built dashboards in Power BI — learning relational databases and row-level security firsthand. That list of recurring pain points became the blueprint for my micro-SaaS apps: small, profitable tools that run on an afternoon a week.

The list grew long enough that I couldn't ignore it. I wanted to turn those problems into products. So I started learning coding — clumsy at first, then less clumsy — and began translating real business pain points and headaches into software. Each small app was a way of testing whether I could take a pain point I knew inside out and solve it with code.

That experiment became a plan I still follow: launch micro-SaaS apps steadily, keep them profitable, keep them simple. No unicorn chase, just tools that pay for themselves and take an afternoon a week to run. It's the same story now as it was then — real problems, solved with lean software, explained in a single sentence.